Publicidade inteligente e ainda por cima a um artigo tão esquecido…o fio dentário!

Entrant: Saatchi & Saatchi, New York
Glide Dental Floss – “Sleeping”, “Big Night Out”, “Manhattan”, My Girlfriend”, “Music”, “New Sports Car”
Chief Creative Officer: Tony Granger
Client: Procter & Gamble
Agency: Saatchi & Saatchi, New York
Executive Creative Directors: Jan Jacobs/Leo Premutico
Creative Director: Alison Gragnano
Copywriter: Icaro Doria
Art Director: Menno Kluin
Photographer: Jenny von Sommers
Illustrator: Michael Perry

MRA